Digital marketing allows you to identify and target a highly specific audience and send personalized, high-converting marketing messages to that audience. For example, you can take advantage of social media targeting features to show social media ads to a specific audience based on variables such as age, gender, location, interests, networks or behaviors.
Alternatively, you can use PPC or SEO strategies to serve ads to users who are interested in your product or service or who are searching for specific keywords related to your industry. Ultimately, digital marketing allows you to do the necessary research to identify your buyer persona and allows you to refine your marketing strategy over time to ensure you reach the prospects who are most likely to buy. Best of all, digital marketing helps you market to subgroups in your larger target audience. This is especially helpful if you are selling multiple products or services to different buyers.